Susie on Books and Marketing - Part 1
How to Launch a Title Successfully — and Actually Enjoy It
My friend Debbie Friedman has a new book coming out next book, her first.1 It’s showtime.
She asked me, “What do I do? This is huge.”
It’s Deb’s first book; it took years to conceive and write. Selling it is daunting.
But you know what? You could be on your tenth book release, and marketing is still intimidating. You could be a veteran who’s reviving your backlist. You might be launching a title on your own, or working with a large publisher who supposedly (gulp) has a staff of pros to help you.
It’s still a LIFT. There is no avoiding the stakes.
I told Debbie I’d get her going, and I decided to videotape my advice for everybody. My video below is exactly what I’d say, if we were sitting in the kitchen with your manuscript.
I began as an author/journalist in the 80s, and I had a couple hits, created a backlist over the years. When I became an editor in the 90s, I saw things from the other side of the table. I published thousands of titles, hundreds of bestsellers. The analysis on how they…