Audio Books, Audio Rights—For First-Timers & Newcomers

Producing Audio, Selling it, Savoring it!

Publishing Master Class 10:

Audio— For First-Timers and Newcomers

WHEN: November 9, Thursday

REGISTER: Here.

Audio is the fastest-growing, most profitable part of book publishing. I know that sounds like billboard claim, but at the moment it’s the truth.

• Why is it so popular now, so much more so than in the past?

• What sells in audio? Is it different from print?

• How much does an author make off the average audiobook edition?

  

  Maria Stinger rockabilly record player pin-up by photographer Bunny Yeager

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• Who can break into this market, how can you tell if it’s worth it?

• My publisher wants my audio rights? How much are they worth? Should I keep them?

• How does casting work? Who’s the best performer for my work?

• Celebrity casting?

• Marketing audiobooks, what’s different about it?

• Is backlist audio worth it?

• Do authors find pleasure and success performing their own work?

• Should I bother making CDs?

• Audible, iTunes, Spotify — what’s the difference?

• What is the AI trend in audio? Welcome or disaster?

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This section of my blog is called “Publishing Chops.”

It’s all about writers, journalists, and publishing. I’m speaking to my peers.

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